Strange question? Not Really! Remarkably, a large percentage of business owners or entrepreneurs can not clearly articulate the “why” of their business.
Why they are in business. Why it’s meaningful to them. Why it’s important.
The “why” of your business is the heart and soul of your business. Your “why” is your goal, your reason or your purpose, and the way you feel about it.
Most would probably answer income, money, wealth, etc. Next question; why is that important? One more question; why will that make a difference?
Oh, money will buy “things and dreams” and give you “options”, you say. Now we’re getting somewhere.
O.K., why will those things make any difference? See where we’re going with this?
Since this is kind of one sided allow me to suggest a few possibilities:
- That new car or SUV and the pride of ownership and joy of driving it.
- The world trip you promised your spouse or partner and the enjoyment of traveling together.
- How you feel when you look at that brand new house that you were able to provide for your family.
- The secure quality of life now and in the future such as the kids’ education and your retirement.
- Your life, on your terms, and you’re in control.
The list could go on an on and will certainly differ from person to person. The point is your “why” has got to be more than income, etc. Your “why” must be what drives you, your passion.
As a business owner you probably know the how, what, when and where of your business. You undoubtedly work very, very hard. Why do you do it?
Your “WHY” must be bigger than your business!
Take some time and think about it. Ask yourself, “Do I really know why I’m doing this”?
Make sure your “why” is a BIG ONE and hold on to it!
Hints: Tell your family, write it down, read it and think about it every day!
My name is Gerrald Hendrix (Jerry). I am an internet entrepreneur marketing wealth creation, education and management products and services. I am one of a team of marketers teaching others how to be successful in challenging times. For more information about me and what I do visit: GerraldHendrixBlog Article Source:http://www.articlesbase.com/entrepreneurship-articles/do-you-really-know-why-you-are-in-business-1528133.html
